CLOSE SHAVE
Close Shave is a culturally tailored health awareness initiative focused on improving early detection, reducing stigma, and encouraging preventative healthcare engagement among Black men, particularly around prostate cancer awareness.
Synopsis
Encouraging Early Action Through Culturally Relevant Health Messaging
Supported by the NHS and delivered with a local charity partner, Close Shave uses culturally grounded storytelling to address prostate cancer awareness among Black men. The campaign encourages early screening, reduces stigma around health conversations, and promotes preventative healthcare through relatable, emotionally resonant messaging.
Watch The Trailer
Experience the visual journey.
The Story Behind
Addressing Preventable Health Inequality
Close Shave was created in response to ongoing disparities in prostate cancer outcomes among Black men. The project focuses on increasing awareness, encouraging early detection, and normalising conversations around men’s health through culturally relevant storytelling.
The Challenge
Breaking Silence Around Men’s Health
Stigma, cultural silence, and lack of targeted messaging continue to prevent early health intervention among high-risk groups. The challenge was to create communication that felt accessible, respectful, and emotionally engaging without relying on clinical or fear-based messaging.
Our Approach
Culturally Grounded Health Communication
The campaign combined emotionally driven storytelling with community-led delivery to make health messaging more relatable and effective. By focusing on lived experience and trust-based communication, the project improved engagement with preventative healthcare messages.
Real World Impact
Measuring the ripple effect of storytelling.
Targeted High-Risk Audience Engagement
Focused messaging designed specifically for Black men at higher risk of prostate cancer.
Increased Awareness & Early Screening Conversations
Encouraged preventative health action through culturally relevant communication.
Reduced Health Stigma
Helped normalise conversations around men’s health and medical screening.
Made possible with support from
GALLERY
Bringing the story to life
Have a Story to Tell?
We collaborate with councils, charities, and organizations to create powerful, socially impactful content.
Join a Project
Creatives, crew, and community members - we need your talent.
Support Us
Help us distribute this film to more communities.
Featured Projects
Cinematic storytelling that addresses real-world issues.
Voices of Tomorrow
A documentary series exploring identity and wellbeing among Coventry's youth population.
Smile for Life
An engaging campaign promoting dental awareness and hygiene in primary schools across
Breaking Barriers
Highlighting the stories of underrepresented communities and their contribution to local culture.
Stay Connected
Get updates on new films, casting calls, and community screenings delivered to your inbox.